RB: Not at all. The European market is stronger and much more educated in terms of art history. In Salzburg I can introduce more conceptual, intellectual projects.
For example, we currently have an exhibition by Hermann, an artist who is also a farmer. He creates monumental sculptures of vegetables — dissected, magnified, and reimagined. The craftsmanship is exceptional, and the audience in Salzburg responds very well to this kind of work.
Miami, on the other hand, requires a different strategy. Right now, we’re showing Japanese photographer Nobuyoshi Araki — a legendary figure, very edgy for Miami, yet our clients appreciate the boldness. The show sold out within a week.